Posters photographed and designed by Expression Food
Grill Spot Restaurant in San Francisco decided to show off their fine Japanese style tapas menu items in their window. I shot their menu along with a hero shot of the customer’s favorite dishes. The goal for the poster was to show off their fine menu and grab hungry patrons walking along the busy city street.
We decided to make the 48”x36” poster double sided. The food hero shot faces out to the street with the byline, “A wonderful selection of meats, sauces, and Japanese tapas created for your eating pleasure!” This shows off the wonderful variety of grilled items, tapas, and ramen that is offered on the menu.
The back side to the poster is a photo that I took of their beautiful fireplace that dances and warms the atmosphere of the dining room. It adds ambience and branding to the dining room.
The result? The kitchen has more orders for the dishes on the poster!