6 Steps to Spectacular Photoshoot
The most successful photo shoots occur when everyone has done their preparation before the shoot.
1. Call the shots
If you would like to shoot more than 10 items, it is very helpful to have a shot list. The items can be listed by set or by order of importance. By having a shot list in Google Drive we can collaborate and plan what is needed to make your photos look their very best. We also won’t forget to photograph something.
2. Plan a good mood
I always advise clients to make a Pinterest board with photos that have their desired look. Every client has an image in their mind of how they want their product to look. It helps when all stakeholders know and agree on the look before the day of the shoot. Maybe your look is dark and cinematic or maybe it has a lot of white or it could have a set of brand colors. Let’s discover it! It helps if you and your partners and colleagues agree before we start.
Branding is always important. By developing a mood board and planning your shots, your branding will come shining through!
3. Curate the props
Props, products, and lighting are all equally important when it comes to making a brilliant shot. By developing a look ahead of time we are able to curate the props and products so they are ready for the shoot. Time can be spent tweaking the set and making the perfect light instead of running madly around looking for more props!
4. Find the talent
I always suggest ModelMayhem.com or social media channels if you want to hire local models for a great price. I have model releases and guidelines to help find and manage the talent.
5. Add the polish
Styling food and products for the camera is my forte. I am also happy to collaborate with stylists, creative directors, graphic designers, marketing teams, artists, and chefs. Preparing food and products for the camera is always much different than for the customer! By developing a mood board, shot list, and prop list we can ensure a great style for your shots.
If we are shooting products it is essential that they arrive to the studio or location in time to be inventoried and cleaned or prepared for the camera.
This bread bakery did a stellar job to prepare for a multi-day catalog shoot. They thought about the look that they wanted which was all white. They had everything organized and ready including all of the props. Someone who was familiar with the products was there to help identify everything. And the key stakeholders were on the premises to provide their valuable feedback. The photos were used in a print catalog and on a website.
6. Be there!
The most successful photo shoots always have the company art director. producer or owner on location for valuable feedback during the shoot. If that is not possible we can always text or email the first set of photos to you so we can make any changes for you. Successful photos are a team effort!
Let’s work together! Tell us about your project: