Tag Archives: catalog

Bread bakery shows off its artisan loaves

Wildflour Bakery and Cafe in Agoura Hills, CA, asked me to shoot their entire catalog of beautiful artisan rolls and breads. The owners have a lot of pride in their work and I feel very honored to have captured it as their photographer. I styled and photographed the breads on location at their bakery. Wildflour supplies high-quality breads, rolls, sandwich loaves, breakfast pastries, Challah, and French bread baguettes to Trader Joe’s, Four Seasons Hotel, along with their own Wildflour Bakery Cafe, and many restaurants in Los Angeles.

The owner wanted his breads and rolls to show the unique artisan style and high quality. We chose a white look so that the products would really stand out and have a cohesive look for the website and print catalog.

Here are a few highlights.

Rolls in baskets:

Sandwich rolls:

Challah

Artisan loaves:

 

Window Poster Success

Posters photographed and designed by Expression Food

Grill Spot Restaurant in San Francisco decided to show off their fine Japanese style tapas menu items in their window. I shot their menu along with a hero shot of the customer’s favorite dishes. The goal for the poster was to show off their fine menu and grab hungry patrons walking along the busy city street.

We decided to make the 48”x36” poster double sided. The food hero shot faces out to the street with the byline, “A wonderful selection of meats, sauces, and Japanese tapas created for your eating pleasure!” This shows off the wonderful variety of grilled items, tapas, and ramen that is offered on the menu.

The back side to the poster is a photo that I took of their beautiful fireplace that dances and warms the atmosphere of the dining room. It adds ambience and branding to the dining room.

The result? The kitchen has more orders for the dishes on the poster!